The $100 Start-Up

The whole point is that if you’re good at one thing, which everyone is, you’re probably good at something else as well. For example, my wife was a high school teacher so she’s not only a good instructor but she’s also good at crowd control, lesson planning, and discipline. The challenge for some people learning to be entrepreneurs, whether they want to use that word or not, is how to turn their skills into something that’s valuable. There’s this guy Nev Lapwood from Whistler, British Columbia, who was a snowboarding instructor. He was doing okay and just paying the bills, but then he found a way to make snowboarding instructional DVDs that grew and grew. Last I heard, it was a $300,000-a-year business. He’s following his passion and using his skill, but he’s also found a way to connect that to the marketplace.

Read the rest of the Fast Company interview with Chris Guillebeau.