Popular Forms of Marketing

Although these terms are seldom acknowledged, the following forms of marketing are extremely popular:

• Submissive Dog Marketing. Be really nice to prospects and perhaps they'll throw you a bone.
• Thoreau Marketing. Build a better mousetrap and then hide in the woods. If customers don't find you, it's their loss.
• Frenetic Marketing. Hand out business cards to anyone who crosses your path and try not to look desperate. Attend lots of networking events and exchange cards with your peers.
• Rat Hole Marketing. Buy loads of ads and air time and then hope for the best.
• Celebrity Marketing. Become a celebrity and discover the difference between being well known and making money.