Sunday, January 06, 2008

Tata Time

Could the $2,500 Indian "people's car" be sold elsewhere? An excerpt from Business Week:

Tata won't release the details of the People's Car until the New Delhi show. But the company and industry sources say Tata has kept costs down with such spartan appointments as a dashboard that features little more than a speedometer, fuel gauge, and oil light. The car will lack basics such as reclining seats, a radio, and power steering, and will have a 650cc engine that puts out at most 70 horsepower—about what the Yugo had when it was introduced in 1986—but gets 50 to 60 miles per gallon. The ride, meanwhile, could be a tad rough. Tata will use basic shock absorbers up front, but the rear suspension design dates back decades.

1 comment:

Anonymous said...

Amazing stuff. And Tata seems poised to pick up Land Rover and Jaguar from Ford, giving them something on the higher end of the market.