Friday, April 11, 2008

Reinventing Starbucks

You've expanded everywhere. Give us a sense of where the growth is. Is there anywhere you are not right now?


We're still not in Italy, though we'll get there at some point. But the headline is that we've opened almost 5,000 stores in 44 countries since 1996, and I think what's most exciting for us, whether we're talking about China or the rest of Asia or Western Europe, or most recently Prague, is the relevancy and the acceptance of the Starbucks experience across the board. I think people underestimate how large the opportunity is internationally. In 2009, for the first time we'll open more stores internationally than we will open in the U.S.



Read the rest of the Business Week interview with Howard Schultz here.

[My favorite question/answer? The last one.]

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