Friday, July 11, 2008

Wall Street Journal Interview: Marka Hansen

WSJ: Who is the Gap's core customer now, and how has that changed, if at all?

Ms. Hansen: Our stake in the ground is ages 25 to 35, and that's the customer we want. Twenty-five to 35 covers you from kind of postcollege to getting married to maybe having the first child. This puts you from the Gap itself into the babyGap and GapMaternity, but it's not trying to be everything to everyone.

When I got here, I think the team was more focused on 18 to 24 and really going after that kind of younger demographic that is where American Eagle and Abercrombie & Fitch play. I don't think that is right for us.

Read the rest of
the interview with Marka Hansen, president of Gap North America. [I'm waiting for GapCodger.]

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