Tuesday, September 09, 2008

The Uses of Twitter

Rachael King, writing in Business Week, on how some companies use Twitter to boost their brands and to learn what's being said about them. An excerpt:

Begun in 2006, Twitter is a pioneer of microblogging, a way for users to keep others informed of their current status by way of text messaging, instant messaging, e-mail, or the Web. Other services that have followed suit include Jaiku, Pownce, FriendFeed, and Plurk. At this stage, many brands are sticking to Twitter, which has amassed a larger number of users. While Twitter doesn't release exact numbers, estimates range from 1 million to 3 million users.

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