Daniel Akst looks at the cost of Macs and concludes that "cool" is associated with "cash." An excerpt:
Most of the cool people I know use a Mac. My sense is that they like to think of themselves as egalitarian sorts unencumbered by snobbery -- rather than, say, brainwashed cultists obsessed with class-signaling. Yet at today's absurd prices the Mac is even less than ever "the computer for the rest of us." Instead it's a well-designed status symbol for the elite -- another way that people with money can distinguish themselves from hoi polloi.
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