If you believe in the freedom of the press, the right to belong to a political party of your choice, the due process of law, and/or private property, then Che Guevara was a monster, plain and simple. But even with that knowledge, it's unlikely that Johnny Depp will get rid of his Che medallion. And it's unlikely that all the pseudo-hipsters who buy their Che T-shirts at Urban Outfitters will stop wearing them. No. These T-shirts send a message, which effectively boils down to this: I have vague left-wing sympathies but don't read history. I am educated enough to want nonconformity but not intelligent enough to avoid conformity. I believe in supporting the wretched of the earth but happily purchase products from multinational corporations.