Friday, February 24, 2006

No King in the Stores

A story from Adfreak brings up an interesting marketing question:

Does Burger King keep its "King" character out of the Burger King stores because he gives people the heebie-jeebies?

There is something spooky about a character who smiles and never changes expression. The story speculates that it may scare off young/future customers.

Click here for the story.

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