The E-Myth view is that people who go into business for themselves are not the entrepreneurs we think they are. Rather, they are what I call technicians suffering from entrepreneurial seizures.
The consultant creates a consultancy, the accountant sets up an accountancy, and the attorney starts a legal firm. They all get to work doing what they know how to do. Would-be entrepreneurs believe in what I call the fatal assumption: that knowing how to do the technical work means you know how to build a business.
But it doesn’t work because they spend their time working in the business rather doing what entrepreneurs do, which is to work on the business.
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