21 Ways to Drive Off Customers

1. Be surly.
2. Pop chewing gum.
3. Ignore them.
4. Don't even attempt to accommodate their requests.
5. Follow an obvious script.
6. Have a confusing web site.
7. Over-promise.
8. Under-deliver.
9. Push costly accessories.
10. Consider your needs instead of theirs.
11. Smirk at their questions.
12. Use jargon.
13. Pass the buck if they surface a problem.
14. Be overly familiar.
15. Get angry.
16. Never apologize.
17. Don't treat them as individuals.
18. Have a phone system that resembles the Berlin Wall.
19. Discourage complaints.
20. Overcharge.
21. Take them for granted.