Phoenix just blew $160,000 on a new "branding" slogan.
The result? "Arizona's Urban Heart."
We were branded all right.
E.J. Montini, a columnist for The Arizona Republic, accords appropriate mockery to the brand and notes some examples from other parts of the country.
The best, of course, are the humorous ones thought up by creative observers who, unfortunately, were not paid $160,000 for their suggestions.
My favorite is by Dave Barry:
Miami: Maybe You Won't Get Shot.
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