This article by The Bad Pitch Blog makes several great points about public relations mistakes.
It reminds me of a letter I received several years ago from an organization touting its Total Quality Management (remember that?) program.
The letter contained more than seven typos.
I toyed with the idea of circling them and sending the letter back to the company but then abandoned that as too cruel. Most of us have sent out items with glitches of some sort or another.
Our ability to cringe is a force for excellence.
[HT: www.emergencemarketing.com ]