Rob Long recounts how a brilliant idea, in time, gained stature. An excerpt:
I was 28 then, and like all 28-year-olds, I had no idea exactly how stupid I was. So when I found myself standing next to the president of NBC during the filming of an episode of "Cheers," I offered my solution to his network's crisis.
"You know what you should do?" I said, brimming with self-assurance. "You should move the 'Tonight Show' with Jay Leno to 10 p.m. Think of all the money you'd save."
"That's a pretty stupid suggestion," he said to me.