Which Will Be Done?
Consider if your own experience reflects this.
A public event is planned. Which of the following items are most likely to be fumbled or completely neglected?
- Buying something glitzy for the main entrance to the event.
- Getting the press releases out on time.
- Designing a new logo for the ads.
- Placing the ads in the proper publications.
[Answers: 2 and 4. Unless carefully monitored, gloss will receive greater attention than substance.]