Sunday, December 14, 2008

Which Will Be Done?

Consider if your own experience reflects this.

A public event is planned. Which of the following items are most likely to be fumbled or completely neglected?

  1. Buying something glitzy for the main entrance to the event.
  2. Getting the press releases out on time.
  3. Designing a new logo for the ads.
  4. Placing the ads in the proper publications.

[Answers: 2 and 4. Unless carefully monitored, gloss will receive greater attention than substance.]

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