Monday, April 18, 2011

The Indians are Coming: Cars of the Tata Empire

The Indian car market is small -- one-sixth the size of China's -- but growing just as fast. Tata wants to use its vast potential as a platform to transform Tata Motors (TTM) from a regional powerhouse into an international automotive player. In the past 24 months he has taken three audacious steps in that direction. First, Tata unveiled the Nano, which aspires to be nothing less than a people's car for the developing world. With a beginning price of $2,900, it is designed to lure India's growing middle class away from their bicycles and motor scooters and into safe family-size, weatherproof vehicles. Nano got off to a rocky start but is gathering speed. It could open big export opportunities that Tata hopes will eventually include the U.S. and Europe.

Read the rest of
the Fortune article here.

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