Thursday, April 21, 2011

Macho Beetle

The new version of the Volkswagen Beetle makes me nostalgic for the two VWs I owned back in the Sixties and Seventies. Something quickly noticed: The new version looks less feminine than the recent model.

Jalopnik notes the same thing:

These days, marketers believe that the death knell of a car comes when people consider it's too "girlie." And that's precisely the one broad stroke the second-generation Beetle found itself brushed with. The new Beetle that drops the "New" — which wasn't supposed to be revealed for another hour until
Motor Trend and others were apparently so excited they dropped some of the embargoed news five hours early — is supposed to get a bit more man-like.

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