Wednesday, November 08, 2006

Your Car Color is Really You

USA Today notes a new way to verify identity:

A growing number of banks and retailers are moving beyond Social Security numbers to verify your identity. They're relying on such personal details as your car color, your father-in-law's name and the city you lived in five years ago.


No, you never gave them this information; rather, they pulled it from public and private databases. These private details are increasingly being used to approve you for credit at a store, give you access to your account online or to verify that you — rather than an impostor — is making a purchase.

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