Monday, January 05, 2009

Book Review: Instant MBA

My fellow blogger-in-arms as well as consultant, author, and professor Nicholas Bate has a flair for pithy and practical advice.

His latest book - and I write that with some hesitation because he turns out one every other week - is Instant MBA and it is in Nicholas's "right to the jugular" mode. Not only does it contain good ideas, it sparks them. I've had to read the book in staccato fashion because I kept jotting down notes for my business. It gave me one major product idea but Nicholas will get no royalties.

The lessons are broken up with summaries of various "thought leaders." Even if you disagree with some of his selections - I was able to read his section on Tom Peters without yelling - you'll find them to be thought-provoking.

Decision-making, pricing, research, execution, sales, networking, motivation, leadership, change, and branding are just some of the book's topics. These are not Druckeresque expositions. This is Bate, so you can expect the informal, condensed version of management wisdom that you so long for at most conferences when the speakers are piling on the PowerPoint slides. [He has a great section on PowerPoint.] In fact, the book resembles a seminar and each chapter is followed by what could have been audience questions.

I thoroughly enjoyed Instant MBA. It contains what you need to know after you've forgotten the theories. Check it out.

No comments: