Alone with just your computer screen, these searches can feel very private. But Google & Co. gather a lot of information about you as you surf, including the date and time for your search, your search terms, and your IP address, which is an 11-digit number that identifies your computer and, more important as far as advertisers are concerned, your location.
Read the rest of Jia Lynn Yang, writing in Fortune, here.
No comments:
Post a Comment