Monday, August 24, 2009

An Electric Cadillac?

Business Week reports dreams at GM:

There has been heated debate within GM about whether the idea should be resurrected. GM has done a lot of research on luxury buyers and hybrids, according to one source who worked on the project. The company concluded that traditional luxury buyers don't care much about hybrids or electric vehicles.

But one contingent within GM argues that researchers were talking to the wrong kind of consumer. Toyota's Prius owners make an average of about $100,000 a year, so they could afford something pricier than a $25,000 Prius, the reasoning goes.

[Oh yeah. The Prius owners I've known secretly lust for a Cadillac.]

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