I would have difficulty arguing that many Wall Street firms had ever had a higher purpose than making money for themselves first and their customers second. But that's clearly not true for all Wall Street companies. Charles Schwab & Co. (SCHW) has largely avoided the huge fallout. So has US Bancorp (USB). A quality both of these companies share is a laser-like focus on customer service and on honesty and transparency. This comes from their cultures.
Read the rest of Vivek Wadhwa here.