Knowing the location of the border between Simple and Complicated can require sophisticated surveying skills. "Complicated" exerts a magnetic pull for many projects, the development costs are high, and the results are not always beneficial. "Simple" has low development costs but careful maintenance is needed lest it drift into Complicated.
Complicated is mistaken for deep and Simple for dumb and neither assumption is wise. I write this while pondering the state of an exciting new project that, if not watched, may easily slip into Complicated territory.
My goal for the project? Deep But Simple.
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