Tuesday, August 12, 2008

Believing the Worst

Tom Traina examines a study on how we judge people. An excerpt:

Research subjects were then asked questions about the Chairman’s intent in carrying out the program. The results were startling. Only 60% of research subjects given “the help scenario” believed the Chairman knew the program would help the environment. By contrast, 90% of subjects given “the harm scenario” believed the Chairman knew the program would harm the environment. Furthermore, while only one in three of the “help scenario” subjects indicated that their answer had a maximum degree of certainty, two out of three of the “harm scenario” subjects were certain to the maximum extent.

1 Comments:

At 12:56 PM, Anonymous pawnking said...

Let's keep this in mind during voting season, where huge, slanderous, unfounded accusations are the norm. And apparently very effective.

 

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