Business Week looks at the possibility of a General Motors - Chrysler merger. An excerpt:
GM and Chrysler could easily cut billions in cost, Casesa says. "They would have one set of pickup truck engineers, one for minivans and crossover sport-utility vehicles, one group for marketing or accounting, and so on…But that's the easy part." The bigger challenge, says Casesa, is holding on to the revenue of both companies. Both companies are struggling to slow a freefall in truck sales, Casesa says, and merging won't solve the problem each company has with luring customers to showrooms.